Herman Realty
This unusually complex realty company needed a steady accounting hand.
The story in a nutshell
Herman Realty is not a typical real estate firm. They are “self-dealing” — buying homes, renovating, and then selling them. The business is small but highly complex. They required outside accounting assistance and Accountinuity has been their solution since 2018.
They’ve been a huge help in allowing us to focus on our core business so we could grow.
Their
story.
When Ross Herman decided to start his own real estate business, he didn’t want it to be “just another agency.” He wanted something more dynamic, with more possibilities. So, Herman Realty became a turnkey operation — buying, renovating, and selling homes. It was a business with exceptional promise but also one with built-in problems. Herman Realty is, by their own definition, an “overly complex business for their size” with dozens of entities working within the corporation.
What they needed.
When they began, Ross Herman, who is a trained CPA, and several staff members handled the bookkeeping. But having to focus on the intricacies of accounting and financial management didn’t allow them the time to focus on their core business. Finding solid, smart accounting assistance was paramount. In 2018, they chose Accountinuity to handle all of their accounting needs and haven’t looked back.
How we helped.
Accountinuity took the accounting load off Ross Herman and his staff, which allowed everyone to focus entirely on the core business to help the company grow as quickly as they have. Accountinuity has provided “smoother bookkeeping that’s timely and accurate”, quickly and efficiently, installing processes and procedures Herman Realty never had before. Wherever and whenever accounting assistance was needed to help them grow, Accountinuity has been on the front lines, working closely with Herman Realty management. As Ross Herman has said, “Accountinuity has been exceptionally professional. Any transitions when new people were added to our team has been seamless.”
Their
story.
When Ross Herman decided to start his own real estate business, he didn’t want it to be “just another agency.” He wanted something more dynamic, with more possibilities. So, Herman Realty became a turnkey operation — buying, renovating, and selling homes. It was a business with exceptional promise but also one with built-in problems. Herman Realty is, by their own definition, an “overly complex business for their size” with dozens of entities working within the corporation.
What they needed.
When they began, Ross Herman, who is a trained CPA, and several staff members handled the bookkeeping. But having to focus on the intricacies of accounting and financial management didn’t allow them the time to focus on their core business. Finding solid, smart accounting assistance was paramount. In 2018, they chose Accountinuity to handle all of their accounting needs and haven’t looked back.
How we helped.
Accountinuity took the accounting load off Ross Herman and his staff, which allowed everyone to focus entirely on the core business to help the company grow as quickly as they have. Accountinuity has provided “smoother bookkeeping that’s timely and accurate”, quickly and efficiently, installing processes and procedures Herman Realty never had before. Wherever and whenever accounting assistance was needed to help them grow, Accountinuity has been on the front lines, working closely with Herman Realty management. As Ross Herman has said, “Accountinuity has been exceptionally professional. Any transitions when new people were added to our team has been seamless.”
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